In the words of the organizers Edible Manhattan and Edible Brooklyn, "Food Loves Tech (FLT) is an education-by-entertainment innovation expo. From rooftop farming and the food app boom to virtual reality menus and insect proteins, FLT unites food and drink innovators, thought-leaders and enthusiasts to experience the future of food and drink." This year, FLT was held at Industry City in Sunset Park, a sprawling hub created to encourage an "innovation ecosystem that embraces the disruption created by advancing technologies", across multiple verticles, housed in sun kissed industrial buildings and courtyards.
With these themes of innovation and disruption and with our toes already wet from our activation at FLT last year, The 2017 Feedfeed Test Kitchen at FLT was an effort to really speak to the theme of disruption in the food media world showcasing the way social media has broken the barriers between accomplished chefs, instagram sensations, and the home cook, creating a dialogue that has shaken Food Media and helped spread an international cuisine burgeoning with creativity and most importantly, getting people inspired to cook more in the kitchen, and of course helping to spawn the likes of Feedfeed and other new Food and Lifestyle Media companies.
To accomplish this, we looked to one of our favorite technology forward partners, Vitamix, as the sponsor of the Test Kitchen to outfit the space with Vitamix Ascent machines and inspire our workshop hosts to get creative with sustainably focused ingredients and inspire FLT guests and social media viewers who watched as we live broadcasted to homecooks around the world.
Julie of @thefeedfeed with Chef Mike Anthony of Gramercy Tavern (1 of 10 Guest Chefs and Instagram Influencers in The Feedfeed Test Kitchen at FLT)
What ensued was a dizzying array of world reknown chefs as well as Instagram influencers who hosted hour-long cooking demos across the two days including Slow Cooked Pork Tacos by Chef James Briscione (Director of Culinary Development at ICE) demonstrating concepts from The Flavor Matrix using science to artfully pair common ingredients, cookie decorating with Patti Paige of @bakedideas and Instagram sensation Amber Spiegel (@sweetambs), grilling an Impossible Burger with Chef Brad Farmerie of Saxon + Parole, roasting Black Bass and waxing poetic about sustainable seafood with Michael Chernow of Seamore's, Chef Michael Anthony and our very own Julie Resnick of The Feedfeed making sustainable Bison Balls with Hummus and Harissa, Remy Park of @veggiekins making Matcha, Blue Majik and Ube Lattes, and many more in a lineup of talent that captivated the FLT crowd and an Instagram audience that followed along via Instagram Live Broadcasts.