We went back on the road with our traveling Vitamix Feedfeed Test Kitchen, and this time we found ourselves in beautiful Layton, Utah for the Everything Food Conference! After the Test Kitchen’s first stop in Brooklyn last year at Food Loves Tech, we were so excited to hit the road again to show off the kitchen and all the amazing blenders our friends at Vitamix have to offer.
The Everything Food Conference is described as the ultimate conference for food online content creators, bloggers, and influencers, and we were so many in person! When we first arrived in Utah, we were absolutely blown away by the gorgeous scenery; from the stunning mountain vistas to the lush greenery, we knew it was going to be the perfect setting to highlight our partnership.
The event took place a few days before Mother’s Day in May, and in honor of the holiday and moms everywhere, we partnered with some of our favorite bloggers to bring the spirit of the holiday to life. With a Vitamix blender, the possibilities for recipes you can make for the mom in your life are endless, and we wanted to share that with our community and the event attendees alike. Moms are such a special part of our lives, and it was so much fun to create a whole activation to celebrate them properly.
6 of our blogger partners not only created custom recipes for mom, they also shared those recipes on their blogs and social media channels so their readers and followers could enjoy them as well. Then we had 8 more blogger partners also create custom recipes for mom for the conference specifically, and all 14 of them brought those recipes to life on the Test Kitchen stage for event attendees.