TikTok will automatically label AI-generated content created on platforms like DALL·E 3: TikTok now labels AI-made content to keep things transparent. The platform is also cracking down on misleading AI, especially in election-related content. Read more
'Intellectual influencers' will soon be taking over your social-media feeds: Intellectual influencers are on the rise, as audiences seek authentic, knowledgeable content over flashy promotion. Read more
TikTok, ByteDance sue to block US law seeking sale or ban of app: TikTok and ByteDance are suing to block a new U.S. law that would force ByteDance to sell TikTok or face a ban. They argue it violates free speech protections and other constitutional rights. Read more
Where Were All the TikTok Influencers at the Met Gala?: Despite TikTok sponsoring the 2024 Met Gala, influencers were scarce. Anna Wintour's guest list favored traditional celebrities, with a few exceptions like Wisdom Kaye and Emma Chamberlain. Read more
From MrBeast to Logan Paul: Why Wall Street Is Infatuated With Influencers: Wall Street is investing heavily in influencers like MrBeast and Logan Paul, with $100 million deals to expand their brands beyond social media, driven by their massive, loyal followings. Read more
How Chick-fil-A’s social media loss became El Pollo Loco’s gain: After Chick-fil-A halted Miri the Siren's videos, El Pollo Loco embraced her, leveraging her influence to boost engagement and promote their menu creatively. Read more
Tequila For Your Coffee? Kendall Jenner And Emma Chamberlain’s Unexpected Collab Is Poised To Make The Grade: Kendall Jenner’s 818 Tequila and Emma Chamberlain’s Coffee collaborated on a tequila-based espresso martini, offering limited-edition products online and in select restaurants. Read more
TikTok and Universal Music Group Settle Royalty Dispute With New Licensing Agreement: TikTok and Universal Music Group settled their royalty dispute with a new licensing agreement, bringing UMG's music back to the platform and enhancing AI protections and promotional opportunities. Read more
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back: Revolve has scaled back its Coachella event to one day and significantly reduced its guest list, reflecting a shift in its influencer marketing strategy. Read more
Fizz And Fashion: Poppi’s Influencer Marketing Strategy Delivers A Stylish Sip: Poppi leverages branded sweatsuits for marketing, providing them to influencers at high-visibility events like Coachella to boost brand awareness and engagement. Read more
How platforms like Detoure are tackling the excess of influencer gifting culture: Detoure, a resale marketplace founded in 2021, allows influencers to sell excess gifted items, addressing waste in influencer culture and providing a supplementary income source. Read more
The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut: Pizza Hut and TikTok star Keith Lee launch a $12 pizza, part of a campaign that includes a $50,000 donation to local schools. Read more
Desperate for young audiences, fine arts organizations turn to a last resort: influencers: Fine arts organizations are reaching younger audiences by collaborating with influencers to showcase cultural events as accessible and appealing through social media. Read more
How Carrefour leveraged influencers to enhance brand engagement: Carrefour's influencer campaign, featuring 15 influencers, garnered 4.5 million views, enhancing brand awareness and increasing store visits. Read more
TikTok Reveals Key Ingredient for Brands To Tap Into Massive Bilingual Audience: TikTok's study highlights that bilingual ads connect well with its Hispanic audience and also enhance brand perception among English speakers. Read more
The top ways influencers get brand deals and how many they need a month, according to new data: Over half of influencers find brand deals through social media marketplaces, highlighting the significant role these play in the influencer marketing ecosystem. Read more